Reckitt X WWF Partnership Launch

‘Our World Our Fight’ is a new partnership that was launched between Reckitt and WWF. With 2 experts in their fields bringing together a global reach, scientific rigour, and the business acumen to make and accelerate change.

‘Our World Our Fight’ was created as a rallying cry to help heal the world from the environmental damage which has been done, and to prevent what may happen in the future. Inspiring everyone to take action today to prevent the loss of tomorrow.

The idea was to unite people through a series of easily shared assets to spread the word about WWF and Reckitt’s mission. The aim was simple: to motivate people to be the change they want to see in the world. These assets were made and released in the build-up to the launch, which saw thought leaders and innovators from around the globe speaking on behalf of the planet.

For this project, a bespoke sight for the launch, posters, social posts, presentations, emails, and videos were created both before and after the event to keep the momentum for this partnership going. Along with a campaign brand book and message house.