Reckitt Global Hygiene Institute

Established towards the end of 2020 with the mission of enabling and accelerating a portfolio of hygiene science to improve public health through better outcomes and behaviours, RGHI has the agility and higher risk threshold necessary to support experimental interventions and to bring science to policy.

This brand was inspired by the idea of the institute being a house of scientific knowledge and expertise, symbolised by a solid structure, a square. This signifies trust and a robust foundation; forever adapting to meet the needs of the user.
This relates to an institutional and scientific look with a classic serif typeface and a thin line frame that adapts to fit its purpose. These elements are paired with bold colours, clean patterns, and duotone imagery giving the brand a modern twist.

As part of this project, a set of assets was produced which included, a website, a white paper which was produced for both print and digital use, and an Infographic.