Talk Lung Cancer

Talk Lung Cancer (TLC) is an online hub providing guidance, resources, and support for people living with lung cancer, as well as their caregivers and loved ones. It was created to empower people living with lung cancer to take control of their treatment journey by having informed conversations with their doctor, nurse, or loved ones. The materials produced as part of Talk Lung Cancer were inspired by real patient insights , which ensured that all the materials were tailored to these patients’ needs.

The look and feel gives a welcoming and open appearance which allows the topic to be more approachable, using a bright and vibrant colour pallet to compliment the friendly nature of the materials’ tone. Using a warm cast of characters in the illustrations gives the materials a more approachable feel. A collection of hand-drawn graphic elements adds dynamism to materials.

As part of this launch, a suite of assets was produced alongside the hub itself. These include an animation, patient testimonials, an infographic, 4 brochures, and branding guidelines.