WiNFUND

WiNFUND is a 100% not-for-profit project and community-built initiative to advance female-led innovations for health with the goal of real-world impact at its center.

This first-of-its-kind incentive turns digital tokens into tangible change. Through the sale of Non-Fungible Tokens (NFTs) created by Rwandan artist, Christella Bijou, WiNFund has raised much-needed funds for female entrepreneurs.

Bold and confident, this brand encapsulates the campaign-led spirit and urgency needed to make real change happen. With colours chosen to reflect the digital nature of the work and a bold typeface (manuka) to make all assets elegant and impactful. This is contrasted with playful painted elements to create movement within assets.

Alongside a digital launch and a launch at AHAIC in Rwanda, there have also been two feature events to celebrate the collaboration of WiNFUND and Afro-beats artist Yemi Alade in London and at Cannes Lion 2023. This not only showcased the brand in the digital space but also in physical assets.