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Young Cannes Lions 2023
Project type
Concept development, Illustration, Layout
Date
March 2023
Location
London
‘Your Ad-Venture Starts Here’ is an interactive social media campaign where young adults will create their own Advertising Hero based on their skills.
Taking inspiration from role playing game (RPG) class creators, young adults are encouraged to find their class of Advertising Hero through a situational judgement-style quiz based on experiences relevant to their lives.
The results assign users their Hero, which relates to real ad industry roles. In turn, these Heroes inspire them to continue their Advertising Ad-Venture through further education and entry level jobs.
Once they have been assigned the campaign would grow organically as they can share their advertising hero on their socials while also having access to resources to help them plan their future career.
